With a vision of creating a benchmark lakeside destination experience north of Toronto, Geranium Corporation engaged ATM to join a creative team of professionals to advance the redevelopment of Big Bay Point on Lake Simcoe. Geranium’s vision was to create a residential community integrated with the natural resources of Lake Simcoe and the Cottage Country less than an hour north of Toronto. ATM was selected to help make Friday Harbour the finest freshwater marina in North America. Entitled for 1,000 slips, ATM investigated the regional market to determine the optimum slip mix, transient expectations (Lake Simcoe is connected to Georgian Bay and Lake Ontario via the Trent Severn Waterway) and ideal layout for the various users and visitors. Our team designed the marina to ensure use during boating season in addition to winter sports within the harbor and access to the lake. Friday Harbour is composed of 600 total acres, a 53-acre inner harbor, 2.5 miles of shoreline, and will include $1.5 billion investment at buildout. Additionally, ATM programmed the marina welcome center to ensure all tenants and visitors and secured a marina operator for the facility planned to open in 2017.